Teens don’t use IG like everyone else. This campaign explores how their smallest interactions on the platform can lead to genuine connections in real life.

Made at Instagram’s Creative X in collaboration with Johannes Leonardo.

Clio Awards Shortlist Film

Invesco QQQ is an Exchange Traded Fund that allows the most regular people to invest in the most cutting-edge innovations, including those that power NCAA March Madness.

Made at Grey New York

To announce PUBG bringing back its Classic Erangel map, we enlisted the help of popular streamer Shroud along with the help of another popular streamer—Past Shroud.

Made at Krafton

For Blackpink's first concert in Las Vegas, we welcomed their fans by turning Vegas' most iconic landmarks to the band and the fans' colors Pink Venom.

Made at Grey NY

Young people don't know much about investing money but they listen to a lot of music that talks about spending money. This is why we partnered with Genius to comment on lyrics about money and suggest ways to invest it instead.

Made at Havas New York

Cadillac wanted to introduce the CT5. A car extremely satisfying to drive, to look at, and to even sit in. To get people to experience this satisfying feeling, we revealed the CT5 using ASMR by slowly peeling its camo.

Made at Rokkan New York

Seen on: Car And Driver, The Drive, Yahoo!…

The Drum Social Media Buzz Awards

Finalist NY Advertising Festival

Year 2 of F1 in Las Vegas, we continued the tradition of the Vegas Shoey—a limited edition F1 x Vegas Shoe you can drink out of, just like some drivers have done on the podium. This time, we created 4 new Shoey styles inspired by Vegas icons.

Made at Grey NY.

For Con Edison, the electric utility for New York City, we gave the New York grid an iconic voice (Nas) and made it talk with New Yorkers directly.

This idea won us the business.

Made at Havas New York

Cybex is Europe’s leading stroller and car seat brand. For the launch of the Sirona S, the first car seat in America to rotate 360 degrees, we created a campaign that shows the seat of every parent’s dreams come to life.

Made at Rokkan NYC

Las Vegas is an amazing destination thanks to the people behind the scenes. At The Heart of Vegas puts them at the forefront—the neon benders, the acrobats, the magicians, the chefs, and more.

Cadillac unveiled its three row SUV, the XT6 at the Detroit Auto Show. With so much space inside the car, we decided to reveal the interior in the style of deep space exploration.

Made at Rokkan New York

After a year full of negative news storie, we created The Kindness Card Experiment—A NYC experiment designed to insert kindness into the news cycle by tracking a chain of kind acts through a simple card.

Made at Havas New York.

Seen on: Yahoo Finance, The Miami Herald, The Huffington Post, PIX11, Red Tricycle, The Stripe...

Shorty Awards: Gold in Best Mobile Campaign 

Probably the coolest thing I’ve ever done. I named Cadillac’s first all-electric vehicle.