IRL Stunt:

The two nights preceding Blackpink’s first Vegas concert, we turned the Welcome to Las Vegas sign, the Strat, the Eiffel Tower, the Mandalay Bay, the Harry Reid Airport, the Flamingo, the High Roller, and the Luxor pyramid’s lights into Pink Venom.

Teasing:

We started the campaign on social by reskinning all of our social handles to be pink and asking Blackpink fans if Vegas should go pink.

Announcements:

We used the roman arches at Caesars Palace to create a photo op for Blinks. There they could recreate the cover art from Blackpink’s “As if it’s your last”.

Reactions:

We captured Blinks and music lovers’ attention on social. Trending at #1 on Twitter and going to the top of Blackpink’s subreddit. The campaign also earned its fair share of press.

ECD: Joe Mongognia

Creative Directors: Michael de Wit (Art), Chams Abdelhafidh (Copy)

Creatives: Chelsea Robinson, MJ Higgins

Executive Producer: Lauren O’Driscoll