Chamsseddine Abdelhafidh

 A New Las Vegas F1 Tradition:

At the inaugural Las Vegas GP, we created the Vegas Shoey—a limited-edition shoe you can drink out of and keep that you can only get in Las Vegas during race week

Year 2:

After the success of year 1, we turned Vegas Shoey into a tradition. For year 2, we introduced 4 shoe styles inspired by iconic elements of the city. 50 shoes only for each style.

We created content around the Vegas Shoeys and let F1 know about each drop using the @vegas social channels

The Drops:

At the drop locations, we enlisted the help of iconic Vegas characters that inspired our designs to make the moment memorable for F1 fans.

Our Vegas Shoeys ran out within minutes with massive lines at every drop.

The resale value of our Vegas Shoeys reached over +$1000. Crazy knowing that we sold them for $55 max.