Chamsseddine Abdelhafidh
Creative Director. Writer. Overthinker.
The Videos:
Genius hosts a popular video series called "Verified" that features artists explaining the meaning behind a song they wrote. Here is one episode with Logic. We recreated the same concept of Verified but with Jim, the face of TD Ameritrade on TV.
Genius.com:
Recommended video on Genius
When people visit a page with lyrics, our video will be part of the recommended videos on the top right.
Pre-roll on Genius
When people watch Verified videos on the Genius platform, our videos will be pre-rolled.
Swipe-Up Stories:
We created snippets out of the video for Instagram Stories. Swiping up led to a TD Ameritrade microsite dedicated to an investment term mentioned in the snippet where people could learn more.
Reaction GIFs:
We created reaction GIFs from the shoot to use on TD Ameritrade's social channels and interact with followers.
